A Sounding Board for the Self: Virtual Community as Ideology
Author
Sorin Adam Matei
Entry type
article
Abstract
Claims about the emergence of a new type of social aggregation--"virtual community"--cover a type of ideological discourse about social interactions. The main cultural resource fueling this ideology is the counterculture and its social project. Virtual community, both as a discursive and as a social practice, is a culmination rather than a resolution of the modern conflict between community and individuality. Presenting virtual community as a panacea for modern social tensions, especially that between individualistic and communitarian ideals, hides from sight not only some of the negative aspects of on-line social life (cliquish behavior and incivility) but also the role played by communication technology in fragmenting modern society.
Date
2005
Journal
Journal of Technical Writing and Communication
Key alpha
Matei
Pages
345-365
Volume
35
Affiliation
Purdue University
Publication Date
2005-01-01

