Development and Validation of Value-, Outcome-, and Impression-Relevant Involvement Scales

Get BibTex-formatted data

Download

PDF

Author

Hyunyi Cho and Franklin J. Boster

Entry type

article

Abstract

Despite scholarly consensus that there is more than one type of involvement, investigators have not developed measures that assess the various types across diverse contexts. The goal of this study was to develop and validate measures of value-, outcome-, and impression-relevant involvement. Items were developed for three social issues (abortion, death penalty, marijuana) and two consumer products (jeans, toothpaste). The results indicate that these items effectively distinguish the three types of involvement. In addition, evidence of construct validity was obtained. Specifically, impression-relevant involvement was associated with other-directedness, outcome-relevant involvement was more strongly associated with information seeking than either value- or impression-relevant involvement, and value-relevant involvement (but also outcome-relevant involvement) was related to attitude extremity.

Download

PDF

Date

2005

URL

http://crx.sagepub.com/cgi/content/abstract/32/2/235

Journal

Communication Research

Key alpha

Cho

Number

Pages

235-264

Volume

Affiliation

Purdue University

Publication Date

2005-01-01

BibTex-formatted data

To refer to this entry, you may select and copy the text below and paste it into your BibTex document. Note that the text may not contain all macros that BibTex supports.

@Article{ Cho,
	title = "Development and Validation of Value-, Outcome-, and Impression-Relevant Involvement Scales",
	author = "Hyunyi Cho and Franklin J. Boster",
	year = "2005",
	journal = "Communication Research",
	number = "2",
	pages = "235-264",
	volume = "32",
	abstract = "Despite scholarly consensus that there is more than one type of involvement, investigators have not developed measures that assess the various types across diverse contexts. The goal of this study was to develop and validate measures of value-, outcome-, and impression-relevant involvement. Items were developed for three social issues (abortion, death penalty, marijuana) and two consumer products (jeans, toothpaste). The results indicate that these items effectively distinguish the three types of involvement. In addition, evidence of construct validity was obtained. Specifically, impression-relevant involvement was associated with other-directedness, outcome-relevant involvement was more strongly associated with information seeking than either value- or impression-relevant involvement, and value-relevant involvement (but also outcome-relevant involvement) was related to attitude extremity.",
	affiliation = "Purdue University",
	url = "http://crx.sagepub.com/cgi/content/abstract/32/2/235",
}