The Center for Education and Research in Information Assurance and Security (CERIAS)

The Center for Education and Research in
Information Assurance and Security (CERIAS)
Center for Education and Research in Information Assurance and Security

The Rhetorical Construction of Trust Online

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Author

Josh Boyd

Tech report number

CERIAS TR 2003-53

Entry type

article

Abstract

The antidote to perceived risk is trust, and transactions on the Internet are rife with perceived risk. This article establishes a need for trust messages online in a broader context of declining social trust, reviews trust literature, and then provides four tenets of trust that provide a basis for such rhetorically constructed messages. In addition to offering foundations for the rhetorical construction of trust online, the article presents 2 rhetorical paradoxes of trust that contain both opportunity and danger for scholars and netizens alike.

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Date

2003

URL

http://www.blackwell-synergy.c ... .1468-2885.2003.tb00298.x

Key alpha

Boyd

Pages

392-410

Volume

13

Affiliation

CERIAS

Publication Date

2003-01-01

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