Purdue Online Writing Lab (OWL) Usability Report
Author
SAlvo, Michael J., H. Allen Brizee, Dana Lynn Driscoll, Morgan Sousa
Tech report number
CERIAS TR 2007-96
Abstract
This report outlines the history of the Purdue Online Writing Lab (OWL) and details the OWL
Usability Project through the summer of 2006. The paper also discusses test methodologies,
describes test methods, provides participant demographics, and presents findings and
recommendations of the tests. The purpose of this report is to provide researchers,
administrators, and pedagogues interested in usability and Writing Labs access to information on
the Purdue OWL Usability Project. We hope our findings—and this open source approach to our
research—will contribute positively to the corpus on usability and Writing Lab studies.
On August 26, 2005, the Writing Lab launched its redesigned OWL. Although the redesign
improved on the original site (launched in 1994), tests show the new OWL could be refined to
improve usability.
A pilot usability test conducted in early February 2006 showed participants did not understand
all the OWL resources and were sometimes confused while using the OWL. Based on the results
of the pilot test, we conducted two generations (G1 and G2) of formal usability tests between late
February and early July 2006. The results of the tests indicate the following:
• Participants who had previously used OWL preferred the redesigned OWL to the original
OWL
However:
• Participants wanted design features the redesigned OWL does not currently offer
• Participants took time and number of mouse clicks to complete some tasks than expected
• Participants could not complete some tasks
• Some participants’ responses to the redesigned OWL were neutral, which does not
represent the positive impression the Writing Lab desires for its new OWL.
In addition to the results above, we also encountered two unexpected, but very important,
findings: first, usability testing can work as a dynamic, user-centered method of invention;
second, previous and new user impressions of the OWL are different. Participants who visited
the old OWL and the new OWL reacted more positively than those participants who had not
visited the old OWL. We interpret this data as a sign of success for the new OWL. Based on test
data, we recommend:
1. Design links/pages around the types of visitors using the OWL (user-based taxonomy)
2. Move the navigation bar from the right side to the left side of the OWL
3. Add a search function
4. Incorporate graphical logos in the OWL Family of Sites homepage
5. Continue testing to measure usability and to generate new ideas for design and content.
Online Writing Lab programmers have integrated some of these changes, and overall, we believe
the redesign is a success. Test participants call the new site “impressive†and “a great site.â€
Participant attitudes are probably best described by this unsolicited comment: “It still needs
work, but it’s better than the old site!†Theory-based, data-driven updates on the redesign
continue, and usability testing will work to help the Writing Lab and its OWL users. We believe
that the information presented in this report, as well as other open-source venues connected with
this project, can positively impact usability and Writing Lab studies and can serve as a guide to
inform multidisciplinary research and cooperation.
Address
http://owl.english.purdue.edu/research/
How published
Creative Commons License: Attribution- NonCommercial-ShareAlike 3.0 Unported. Please see Appendix 3 forcomplete licensing information.
Key alpha
Salvo, Usability, user-centered, writing lab, writing center, online writing lab, OWL, writing
Note
http://owl.english.purdue.edu/research/OWLreport.pdf
http://owl.english.purdue.edu/research/OWLUsabilityappendix.pdf
Pages
1-53, Appendices 54-107
Publisher
Purdue OWL Research Clearinghouse
Affiliation
Purdue University
Publication Date
2007-06-06
Contents
Table of Contents
List of Figures ................................................................. 3
Abstract ................................................................. 4
Introduction ................................................................. 5
The OWL Usability Project ................................................................. 9
First Generation Testing ................................................................. 14
Second Generation Testing ................................................................. 35
Conclusion ................................................................. 46
Recommendations ................................................................. 50
Works Cited ................................................................. 52
Annotated Bibliography ................................................................. 54
Appendices are available as a separate document titled “OWL Usability Appendices.â€
http://owl.english.purdue.edu/research/OWLUsabilityappendix.pdf
Copyright
Creative Commons License: Attribution- NonCommercial-ShareAlike 3.0 Unported. Please see Appendix 3 for complete licensing information.
Keywords
Usability, user-centered, writing lab, writing center, online writing lab, OWL, writing