This document, the second in a series on software reuse, focuses on the improvement of productivity and quality of software as well as the reduction of software risks.  Software reusability can provide substantial economic benefits.  Initial reusability efforts should emphasize an understanding of the concept of software reuse, and encourage the use of existing well-developed software specifications, designs, methods, techniques, tools, and other reusable information.  This report presents general management guidance in software reuse.  While there is no magic solution to the problem pf achieving the goals of software reuse, economic reasons of software reuse, and identifies those techniques and characteristics which will assist management in improving software reuse.