Virtual Orality: How eBay Controls Auctions without an Auctioneer's Voice
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Tech report number
CERIAS TR 2002-18
Abstract
Auctions are communication-intensive enterprises. Most scholarly examinations of auctions, however, have come from economics and sociology. This paper applies a communication perspective to eBay, the largest online auction, and argues that eBay has maintained safety, order, and interest in its auctions by mimicking the oral style of the auctioneer and following the rules of in-person auctions, but in a virtual space.
Institution
Purdue University
Affiliation
CERIAS and Department of Communication
Publication Date
1900-01-01
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